Adam Alson and Ryan Totka Join LUMATIV Executive Team

LUMATIV is an innovative, wearable technology company based out of Los Angeles, California specializing in designing and producing illuminated apparel. The brand is pleased to announce and welcome the additions of prominent branding, marketing, and tech entrepreneurs, Adam Alson and Ryan Totka to its executive team.

Alson, founder of DoubleDown.Digital joins the LUMATIV team with over fifteen years of professional experience and has previously lent his talents to help cultivate brands ranging from emerging new businesses to major athletes and entertainers. His extensive roster includes, but is not limited to boxing legend Muhammad Ali, hip-hop pioneers Run DMC, NBA All-Star Vince Carter, teen pop sensation Austin Mahone, NFL superstars Reggie Bush and Dez Bryant, among others.

Totka is the founder of many successful companies over the past fifteen years, including Athlete Promotions, an athlete and celebrity booking agency, which has generated millions of dollars in revenue annually for curating speaking engagements, appearances and endorsements for premier personalities. Ryan has worked with bold names such as Mark Cuban, Robert Herjavec, Tim Tebow, Dez Bryant, Russell Wilson, Mariano Rivera and many others.

“We’re more than excited about Adam and Ryan joining our team,” said LUMATIV founder, Scott Campbell. “With their collective understanding of the technology space, vision, experience, and network of influential relationships we believe they will help take LUMATIV to a whole new level.”

“We believe LUMATIV has created an efficient premium wearable technology product that everyone can appreciate and understand.” said Alson. “It’s truly a technology that offers the “WOW” factor every brand strives to achieve. We’re eager to bring LUMATIV to best-in-class, forward thinking brands that quite literally look to stand out in a crowd.”

“Applications for this technology in the wearable space are endless!” said Totka. “We look forward to exploring all the possibilities, and aim to disrupt in multiple categories.”

LUMATIV’s product line currently includes the “E5” snapback cap which features choice of nineteen illuminated colors, five motion effects, a rechargeable micro USB port, and battery life of up to thirty hours of usage on just a thirty minute charge. While future products and feature releases are planned for announcement later in 2015, brands such as Red Bull are already adapting LUMATIV’s proprietary wearable technology, as others are in the pipeline following suit.


Founded in 2010, LUMATIV is an innovative wearable technology company based out of Los Angeles, California specializing in designing and producing illuminated systems for apparel and accessories. Taking over three years to perfect, LUMATIV developed a state of the art lightweight patent-pending rechargeable electrical system that can be easily embedded in almost any wearable item of clothing. All products and systems are artistically engineered and designed for seamless integration to ensure superior fit and comfort, providing an optimal experience for its customers and partners. Website:

DoubleDown.Digital is a digital marketing and innovation incubation firm, servicing world-renowned athletes, entertainers, brands and startups. To learn more about how DoubleDown.Digital can help increase your company’s digital footprint — both on social media and through original content creation — please contact us.

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