Los Angeles, CA — November 2025 — Double Down Digital, a leader in creative marketing and digital production, has teamed up with sports-lifestyle apparel brand 500 LEVEL to release “Everyday Legends,” a breakthrough Black Friday commercial blending cutting-edge AI tools with classic editorial craftsmanship.

500 LEVEL is a fan-driven clothing company known for its officially licensed player tees and sports-inspired apparel that celebrate the passion, personality, and culture of everyday fans. Rooted in storytelling and community, the brand has become a staple for people who rep their favorite players, moments, and teams with pride.

The “Everyday Legends” campaign spotlights the unsung heroes who show up every day — farmers, parents, wait staff, first responders, aspiring athletes, and hardworking fans everywhere — reminding audiences that not every legend plays on Sunday.

Designed to elevate 500 LEVEL’s signature celebration of fan culture, “Everyday Legends” taps into a cinematic, emotional tone rarely seen in sports-lifestyle advertising. The spot uses a hybrid approach: AI-generated visuals conceptualized and shaped by Double Down Digital, combined with traditional editing, pacing, color, and sound design to create a human-centered narrative that feels both modern and timeless.

“This project is a perfect example of what happens when technology and storytelling meet in the middle,” said Adam Alson, Founder of Double Down Digital. “AI allowed us to explore new visual directions at incredible speed, but the heart of this commercial still comes from human instinct — understanding what moves people and why. 500 LEVEL trusted us to push creativity forward, and together we built something that genuinely honors the everyday heroes who make up their community.”

The campaign also underscores 500 LEVEL’s commitment to innovation and fan-first storytelling, especially during one of the most important retail moments of the year.

“We’ve always believed that our customers are the real legends,” said Joe Catlow, President of 500 LEVEL. “When Adam and his team showed us their concept for this spot — celebrating the people who grind every day, hustle for their families, and live their passions — it immediately felt right. The fusion of AI creativity with authentic storytelling captured exactly who we create for.”

The “Everyday Legends” commercial serves as the centerpiece of 500 LEVEL’s 2025 Black Friday campaign, launching across social platforms, email, and web. It represents a growing shift in the marketing world: leveraging AI without losing the human touch that makes stories resonate.

Double Down Digital will continue integrating AI tools into workflows while upholding the craft, discipline, and emotional intelligence that define the agency’s creative output.

For more information on Double Down Digital, visit DoubleDown.Digital or follow @DoubleDownDigital on social media.