DoubleDown.Digital Launches

DoubleDown.Digital is proud to announce the launch of Seven Bucks Productions website.

Co-founded by Dwayne Johnson and producing partner Dany Garcia, Seven Bucks Productions is a multi-platform production company pioneering original content for television, film, emerging technologies, and digital networks. Crossing all entertainment verticals, Seven Bucks creates innovative content rooted in authenticity, strong storytelling, and passion.

At, fans and industry leaders will be able to stay up to date on all of Seven Bucks Productions’ exciting projects and partnerships including films such as Paramount’s Baywatch and Shazam, Universal’s The Janson Directive and Dreamworks’ Alpha Squad Seven. The company also produces original television programming including HBO’s Ballers, Spike TV’s Rock the Troops and HBO Documentary Films Rock and a Hard Place.

“Working with the Seven Bucks team has been awe-inspiring,” said Adam Alson of DoubleDown.Digital. “Johnson started his career in entertainment with just $7 in his pocket and since become one of the worlds top-grossing actors globally while producing for Hollywood’s hottest networks and studios.”

DoubleDown.Digital is beyond honored to serve Johnson, Garcia, and Seven Bucks Productions with their digital needs and confident that, together, will be a hub that expresses creativity, leadership, and original content through the eyes of an incredibly strong brand.

DoubleDown.Digital is a digital marketing and innovation incubation firm, servicing world-renowned athletes, entertainers, brands and startups. To learn more about how DoubleDown.Digital can help increase your company’s digital footprint — both on social media and through original content creation — please contact us.



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