DoubleDown.Digital announced the launch of the In Real Life website, in conjunction with the release of the band’s single, How Badly. The website features upcoming events, news and video clips for fans to stay informed as to the latest happenings with the band.  Fans can anticipate frequent updates about live performances during their summer schedule, purchase merchandise, and listen to their newest tracks via iTunes and Spotify.

Sergio Calderon, Michael Conor, Chance Perez, Andrew Ramos and Brady Tutton created the first band in history to be voted together by America on ABC’s 2017 summer reality competition, Boy Band.  The band has amassed a loyal following of dedicated fans through a series of live performances, including spots on Good Morning America, Live! With Kelly & Ryan, Jimmy Kimmel Live, MTV’s Total Request Live, and ABC’s Wonderful World of Disney: Magical Holiday Celebration, and the Disney Channel Holiday Celebration. 

“We’re excited to create another way for In Real Life to regularly communicate with their fans,” said Adam Alson, DDD Founder.  “Their fans show such love and support for the band that we want to reach out to them in as many ways as possible.”

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DoubleDown.Digital is a digital marketing and innovation incubation firm, servicing world-renowned athletes, entertainers, brands and startups. To learn more about how DoubleDown.Digital can help increase your company’s digital footprint — both on social media and through original content creation — please contact us.