Russell Powell Featured in Ripley’s Latest Book

DoubleDown.Digital is proud to share our very own Russell Powell of Pangaean Studios was recently featured in a full spread in Ripley’s Believe It or Not! Odd is Artbook.  As part of the book launch, Ripley’s commissioned a special piece featuring the faces of 16 historic guitarists in the shape of a guitar.

The commission was showcased at events promoting the book in a haunting black and white display of the following guitarists: Jimi Hendrix, Eric Clapton, Eddie Van Halen, Slash, Chuck Berry, B.B. King, Stevie Ray Vaughan, Prince, Jerry Garcia, Bo Diddely, Joan Jett, Santana, Bonnie Raitt, Kurt Cobain, Jimmy Page, Duane Allmanand John Mayer. A video outlining the development process of the piece garnered thousands of views on social channels for DDD, Ripleys and Pangaean Studios.

Ripleys is globally renowned as the authority on the eccentric and the amazing. Designed as an elegant art book meets the eclectic one-of-a kind Ripley’s archives and exhibits, Odd is Artis a visually stunning book that will delight and amaze art lovers and Ripley fans alike. The 144 pages of Odd is Artprofiles strange mediums, unusual techniques and artists who have overcome obstacles. Odd is Artis available at all major booksellers.

“We are excited to have Russell join the Ripley’s family,” said Jordie R. Orlando, editor with Ripley Publishing. “His talent and technique make his art truly unbelievable and right at home inside our books and museums.”

“It is an honor to have my work featured as part of a brand with such a storied history as Ripleys,” said Russell Powell of Pangaean Studios.  “I’m proud to be in such good company as the many outstanding artists who fill the pages of this beautiful compilation of creativity.”

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DoubleDown.Digital is a digital marketing and innovation incubation firm, servicing world-renowned athletes, entertainers, brands and startups. To learn more about how DoubleDown.Digital can help increase your company’s digital footprint — both on social media and through original content creation — please contact us.

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