DoubleDown.Digital to Manage Top Rank’s Digital Services
Top Rank Boxing is the country’s premiere boxing promotions company based out of Las Vegas, Nevada. Muhammad Ali, George Foreman, Floyd Mayweather Jr., Oscar De La Hoya, and Manny Pacquiao are amongst the many prizefighters they’ve promoted over the past 50 years in the sport.
DoubleDown.Digital has recently signed on to manage Top Rank’s official site, as a development partner of toprank.com. The website is a destination for both writers and fans passionate about boxing. Toprank.com features current content including fighter bios, upcoming events and breaking news.
Always at the forefront of culture and groundbreaking deals, Top Rank facilitated the first televised fight for HBO in 1972. Remaining at the helm of innovative promotions, Top Rank’s digital and web-based strategy has a strong presence on Facebook, Instagram, Twitter and YouTube.
“Since DoubleDown.Digital took over the day to day operations of our website we’ve not only seen a drastic usability improvement, but we’ve also seen tremendous growth in traffic,” said Geoff Gates, Director of Social and Digital Media, Top Rank, Inc. “They’re always looking to improve the fan experience, and I couldn’t be happier to have them as part of the Top Rank Boxing team.”
“It’s a privilege and an honor to partner with a company who is always on the cutting edge of emerging technology. With a storied history in broadcast and event promotion, we are thrilled to be working with Top Rank as they leave their footprint in the digital arena,” said Adam Alson, DDD Founder.
DoubleDown.Digital is a digital marketing and innovation incubation firm, servicing world-renowned athletes, entertainers, brands and startups. To learn more about how DoubleDown.Digital can help increase your company’s digital footprint — both on social media and through original content creation — please contact us.